                  [MEDIA EVENT LETTER]

General rules:
     
     * Use a media event letter when you are sending the 
        information to a reporter or editor that you know 
        personally.  If you are sending out the information 
        to the press in general, send a press release.
     * Put the critical information in the first paragraph.
     * Approach media with the kind of audience that would 
        be interested in your event.
     * Avoid superlatives that pad the facts.
                         COMPANY
                         ADDRESS
                     CITY, STATE ZIP



Date


Name
Company 
Address
City, State Zip



Dear              ,
     [In honor of National Hot Dog Month, Harvey's Hot Dog 
Emporiums will be donating over 3,000 hot dog lunches to the 
area's needy.  The disbursement of the meals will be through 
the Needy Network food banks on September 1 through 3 (see 
attached schedule.]
     I am writing to suggest news coverage of the 
disbursement and the need for similar disbursements by other 
food product and service retailers.  I could suggest other 
companies you might interview, as well.
     I would be happy to assist you in any way.  I will be 
in contact with you next week to discuss this idea further.
     Thank you for your interest.


Sincerely,



Name
Title

